The various and varied works which made up the project 'RUSSELL HERRON' were an attempt to explore the idea of being an artist without making a body of work; by means of merchandise, media exposure, social networking, branding, information services and the continued use - in different forms - of the name 'RUSSELL HERRON' to forge a presence in the (art)world. In so doing, it was also a way of thinking about branding, communication and codes of understanding within culture; it was a comment on branding and the marketing of art and artists.

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The project reworked and expanded on many of the ideas begun in the works under the name SR.